NOVA is an early believer (since 1935) in Aromatherapy where natural essential aromatic oils of flowers, leaves, stems and roots are expertly blended to work on the skin nourishing, healing, invigorating and beautifying it and simultaneously on the mind (through their perfume), calming, refreshing and rejuvenating it. Skin & mind therapy are brilliantly integrated in a single natural product. NOVA's unique natural Cosmetic products indulge your senses while maximizing your beauty and using them is an amazingly rewarding experience. Our products are 100% eco friendly, alcohol free and animal cruelty free. Most are preservative free. Our cosmetic range of products cater to and deliver a wide range of customer objectives, while creating a luxurious sensorium, so that using them is truly a pleasure to look forward to. Faithful to our core values they contain luxurious natural essential aromatic oils (like patchouli, lavender, geranium, balsam, vetiver, orange oil etc) of the finest quality, sourced from all over the world (France, Germany, Indonesia, Spain, Brazil, India etc), similar to that found in international luxury cosmetic brands, expertly blended, so that they give your skin/hair the desired benefit (moisturizing, beautifying, healthy, glowing/fairness, nourishing, healing, invigorating, antiaging, anti-hair fall etc) while simultaneously possessing an awesome perfume which acts as a mood elevator, calming, energizing and rejuvenating the mind & body (principles of aromatherapy). The natural essential aromatic oils while being insanely expensive, give the best results on skin and hair and their benefits far surpass that of any other oils/chemicals used in normal products, without any side effects, which is why they are preferred by international luxury brands. Each aromatic natural essential oil besides being a good emollient also has inherent therapeutic benefits peculiar to that oil, which is why they are considered premium. Undeterred by their high cost, our cosmetic products therefore contain ingredients common to many international, luxury, designer brand cosmetic products, give comparable user results/benefits but at a very affordable Indian price. Affordability for the masses has always been the bedrock of our pricing strategy. Luxury aromatic natural essential oils are also used in spas to de stress and refresh/ rejuvenate the mind, while giving a healthy, beautiful and glowing complexion/hair. Our cosmetic products contain many of the aromatic oils used in a luxury spa and bring the same benefits/results, so in a way, when you bring our product home you have a spa in your house.